That logo!

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Two articles profile the designer and design process behind Barack Obama's iconic logo in the New York Times and the Philadelphia Daily News. In addition to all the other striking contrasts between the two candidates, I was really intrigued by the difference between Obama's logo and attractive typography, and that of McCain Palin, which seemed very state-of-the-art-1982. I suspect the difference is more emblematic of the reasons for the outcome than responsible for it, but good logo design never hurts, I say...

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This page contains a single entry by katherine published on November 21, 2008 2:22 PM.

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