Random: December 2008 Archives

That's the way the croissant crumbles?

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This summer, I was on a British Airways flight to France where they handed out snack boxes an hour or two before landing. I blearily opened the box and found the following inside the lid:


Lost in translation. by you.

In case you can't read it, it says:

The first production of a croissant dates back to 1683. That year, Austria was under siege by the Turkish Empire. In Vienna, the Turkish assailant found that time was slipping past and decided to dig an underground tunnel to enter the city.

The bakers were thanked and they decided to make bread in the shape of a crescent moon (symbol of the Turkish flag) and the croissant was born. 100 years later, Marie Antoinette (Austrian Princess who married Louis XVI) introduced the croissant to the French Aristocrats.

It was only at the start of this century that the butter puff croissant was created, and became the French national product in 1920. Now the croissant is one of the most famous breakfast items in France & the rest of the world.

It looks like English, it sounds like English, and yet after reading it over repeatedly I still cannot understand it. What was Vienna's problem that they could not resist a lone Turkish assailant? Could the inhabitants not have just bopped him over the head and taken his shovel from him? What was the role of the bakers? What were they being thanked for? What prompted them to suddenly make crescent-shaped bread? Is it possible they were "spanked" rather than "thanked"? How did the croissant become the "French national product" in 1920? What was the French national product in 1919? (Guess it beats the French national product of 1789, the guillotine...)

Oh, and what's with the random capitalization? And starting a sentence with "100" instead of "One hundred"? Come on, British Airways, your country invented English. Have some standards!

And now, I want to go eat a croissant. Humph.

Bad ads.

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I'm noticing several ads I've seen recently really rub me the wrong way.

One is the San Francisco Chronicle's campaign: "It's your Chronicle... and it's all about you." Really? It covers important facts like my toddler keeps waking up at 6 a.m., and the skin on my left heel keeps cracking badly in the winter? Because those are the LAST things I want to think about. Honestly, I'd rather learn more about, oh, I don't know, important topics of the day, locally, nationally and internationally. Dear Abby's good too. Are we Californians really so self-centered that we need our newspapers to prop up our fragile sense that we are the most important people in our world?

Then there's Burger King's new "One World, One Whopper" campaign. Ominous Orwellian overtones. But how does it taste? Ah, there's the "Whopper Virgins" ad and website, in which innocent third-world denizens who have never before tasted a burger take a bite and declare that it's the most amazing thing ever and that they will happily discard their far healthier native diets for a shortened lifespan with a side of obesity. Hold the onions.

There are others that I can't think of right now that are equally irritating, and I don't even watch a lot of TV so that's probably the tip of the iceberg. On the other hand, I am very fond of the "White Gold" ad by the Milk Council. So maybe my advertising tastes are not those of the general public. Who knows?

I guess we found out who throws a shoe.

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Honestly, it was NOT my idea! Plus, I'm now thinking I should rename the blog: "Where the heck was the Secret Service?"

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This page is a archive of entries in the Random category from December 2008.

Random: November 2008 is the previous archive.

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